Client
Sam Chainstores (Samsung)
Services
Creative Direction, Art Direction, Illustration, Copywriting
Year
2017
Yalda Night is a beloved Iranian tradition, celebrating the longest and darkest night of the year. It’s a time for families and friends to gather, enjoy delicious food and drinks, and immerse themselves in the timeless poetry of Hafiz, often well into the early hours.
For Sam Chainstores, home to Samsung’s line of home appliances, I conceived and designed the Yalda Box, a unique gift experience aimed at delighting their VIP customers. The concept was crafted to inspire increased engagement and purchases during Yalda Night, leading up to Norooz, the Persian New Year.
The Yalda Box was a brilliant example of creativity paired with a strategic marketing mindset. By reimagining Hafiz’s evocative poetry with a playful twist, each verse cleverly tied the timeless wisdom of the poems to Samsung’s innovative appliances. This fusion of tradition and technology not only captivated the heart but also forged a stronger emotional connection between Samsung’s brand and its discerning clientele, making it a memorable and impactful marketing initiative.
Team Members
Creative Art Director, Illustrator & Copywriter: Hamidreza Nasiri
