Client
Sam Home
Services
Corporate Identity, Branding, Logo Design, Illustration
Year
2019
Sam Kids is a lively playhouse and toy store for children aged 3 to 8, and a vibrant sub-brand of Sam Home. When I took on this project, I saw the perfect opportunity to blend nostalgia with creativity. Barbapapa, my own childhood favorite show, inspired the playful characters that became the heart of Sam Kids. These whimsical figures acted as joyful, engaging messengers, connecting emotionally with both kids and parents alike.
Beyond crafting the corporate identity, I collaborated closely with the interior design team to bring the concept to life in the physical space. I creatively infused marketing elements into the design, transforming the store’s walls and play areas into whimsical, interactive environments that sparked imagination and encouraged exploration.
To round out the experience, I designed social media content, stationery, and promotional items that harmonized with the overall brand vision. The result was a seamless, immersive brand experience that captivated families, making Sam Kids not just a store—but a destination for joy, creativity, and fun.
Team Members
Graphic Design & Illustrator: Hamidreza Nasiri
Interior Design: Roshanak Tehrani
