Client
Sam Home
Services
Creative Direction, Art Direction, Graphic Design
Year
2020
Inspired by the warm and vibrant traditions of Persian culture, the Takhfif-Baroon campaign drew its inspiration from Jahaaz-Baroon, a beloved pre-wedding ceremony symbolizing generosity and togetherness. Launched in June 2020 by Sam Home, a leading chain of department stores specializing in home appliances, this campaign was designed to encourage consumers to purchase bundles of products, offering practical savings and value for middle-class families. Targeting segments B and A, it resonated with customers across Iran’s major cities — including Tehran, Mashhad, Isfahan, and Shiraz — making home upgrades more accessible and affordable for a broader audience.
Team Members
Creative Art Director & Design Lead: Hamidreza Nasiri
Photoshoot: Aynaz Adshirinpour
Model: Ashkan Heshmati
