Client
Sam Home
Services
Corporate Identity, Branding, Logo Design, Digital Marketing
Year
2017-2022
Sam Home is a well-established chain of department stores in Iran, offering a curated range of housewares, furniture and home accessories. Since its launch in May 2018, the brand quickly earned the trust of middle-class families—expanding to 11 branches across 5 cities in just a few short years.
I had the opportunity to build its visual and verbal identity from the ground up. The goal? To create a warm, approachable, and modern brand personality—one that tells customers they can find both affordable and premium products under one roof, compare a wide variety of brands and shop with confidence.
In addition to crafting the brand, I also designed and developed sam-home.com, the official e-commerce platform. It soon became a serious competitor to much larger online retailers—proving that a strong brand paired with a smart digital strategy can punch well above its weight.
Related to this project, I recommend you to take a look at Sam Kids which was a sub-brand of this project.
Note: I am no longer affiliated with Sam Home and this case reflects work completed during my time with the brand.
Team Members
Creative Direction & Graphic Design: Hamidreza Nasiri
